NORMAN ROSENCWAIG
416 654-9885 -- rosencwaig@rogers.com
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Professional Experience
FREELANCE COPYWRITER (1985 – Present)
Specialization
- promotional copy, newspaper and magazine ads, direct mail,
brochures, point-of-purchase materials, Web content
- editorial features, articles, press releases, newsletters,
Internal Communications, radio scripts
Primary Clients
Creative Network, The Gingko Group, Jack Stahl & Associates
Key Accounts
BMO Financial Group
(Bank of Montreal, InvestorLine and MasterCard)
Investment Planning Counsel of Canada
Counsel Wealth Management
CIBC (Bank and Insurance)
TD Bank
KRAFT Foods
Industry Focus
- very strong in financial services industry
- extensive experience with: banks, insurance companies,
investment firms.
- expert in mutual funds, insurance, mortgages, loans,
lines of credit, credit and debit cards, discount brokerage,
RRSPs / RRIFs / RESPs, real estate
AGENCY COPYWRITER
SSC&B: Quadrant Advertising (Interpublic Group)
- Assigned accounts: Noxzema, Lipton Tea, Stanley Works,
Reckitt & Colman, Heron Homes/Equity Development Group
EDITOR/JOURNALIST
Departures, (Sears Travel magazine)
Manager, Creative Services
Publisher/Editor, circulation 60,000
Canadian Travel Press
Staff Writer, Assistant Editor
Additional Experience
Stand-up Comedian
- performed at comedy clubs; finalist in Yuk Yuk’s
and Laff Resort’s amateur contests
Game Creator / Marketer
- created and marketed two word games:
Oxfurd Bluff and Oxfurd Shuffle
Education
University of Toronto
- Bachelor of Arts
- MBA (partially completed)
Information Mapping
Certification