NORMAN ROSENCWAIG
416 654-9885 -- rosencwaig@rogers.com
________________________________________
Professional Experience
FREELANCE COPYWRITER (1985 – Present)
Specialization
- promotional copy, newspaper and magazine ads, direct mail,
brochures, point-of-purchase materials, Web content
- editorial features, articles, press releases, newsletters,
Internal Communications, radio scripts
Primary Clients
Creative Network, The Gingko Group, Jack Stahl & Associates
Key Accounts
BMO Financial Group
(Bank of Montreal, InvestorLine and MasterCard)
Investment Planning Counsel of Canada
Counsel Wealth Management
CIBC (Bank and Insurance)
TD Bank
KRAFT Foods
Industry Focus
- very strong in financial services industry
- extensive experience with: banks, insurance companies,
investment firms.
- expert in mutual funds, insurance, mortgages, loans,
lines of credit, credit and debit cards, discount brokerage,
RRSPs / RRIFs / RESPs, real estate
AGENCY COPYWRITER
SSC&B: Quadrant Advertising (Interpublic Group)
- Assigned accounts: Noxzema, Lipton Tea, Stanley Works,
Reckitt & Colman, Heron Homes/Equity Development Group
EDITOR/JOURNALIST
Departures, (Sears Travel magazine)
Manager, Creative Services
Publisher/Editor, circulation 60,000
Canadian Travel Press
Staff Writer, Assistant Editor
Additional Experience
Stand-up Comedian
- performed at comedy clubs; finalist in Yuk Yuk’s
and Laff Resort’s amateur contests
Game Creator / Marketer
- created and marketed two word games:
Oxfurd Bluff and Oxfurd Shuffle
Education
University of Toronto
- Bachelor of Arts
- MBA (partially completed)
Information Mapping
Certification
RECENT PROJECTS
(Samples below)
Company: BMO Finance Group
Audience: Golfers
Job: A Pocket Pro ad that celebrates the Bank’s association with Angus Glen.
Client: BMO Investments
Audience: Employers
Job: A comprehensive package of Plan Sponsor and Employee
materials to attract new retirement/pension business.
Company: MasterCard
Audience: Canadian Tire Credit Card customers
Job: A direct mail program designed to inform Canadian Tire customers regarding changes to their card and motivate them to upgrade to a more valuable card.
Company: BMO Bank of Montreal
Audience: Farmers
Job: A letter informing farmers about a loan product specifically designed for Agri-Business.
Company: MasterCard
Audience: Small business owners
Job: A statement insert describing the money saving benefits of the new Money Card from Mosaik MasterCard for Business.
Company: Shred-It
Audience: Information Security Officers
Job: A series of highly targeted ads (ie., police chiefs, school administrators, lawyers, bankers) to appear in various trade journals outlining the benefits of on-site shredding.
Company: Unisource Finance
Audience: Printers
Job: A brochure outlining finance options available to upgrade equipment.
Company: BMO Finance Group
Audience: Canadian Figure Skating Fans
Job: A newspaper ad to inform the public that BMO is the sponsor of the Canadian Skating Championships and list program dates and times.
Company: BMO Mortgages
Audience: Homeowners
Job: An ad template to be used by mortgage officers in local newspapers to promote refinancing.
Company: SECURIT
Audience: Corporate officers
Job: A series of targeted direct mail pieces outlining the benefits of efficient and secure information management.
Company: Kids Help Phone/sponsored by BMO
Audience: Figure skating fans
Job: A poster outlining how each ticket purchased helps the charity.
Company: BMO Mortgages
Audience: Homeowners
Job: A newsletter, House to Home, which combines general information about the housing market and interest rates with promotion of specific products.
Company: Artech
Audience: Destruction companies
Job: Concepts for marketing communications outlining why Artech produces the best performing shredders.
Company: BMO Loans
Audience: Financial Planners
Job: Provide planner with a document that can be distributed to their clients outlining the benefits of an RRSP loan.
Company: Yourshops.ca/MasterCard
Audience: Internet shoppers
Job: An ad outlining the rewards of shopping at the site using Mosaik MasterCard.
(Samples below)
Company: BMO Finance Group
Audience: Golfers
Job: A Pocket Pro ad that celebrates the Bank’s association with Angus Glen.
Client: BMO Investments
Audience: Employers
Job: A comprehensive package of Plan Sponsor and Employee
materials to attract new retirement/pension business.
Company: MasterCard
Audience: Canadian Tire Credit Card customers
Job: A direct mail program designed to inform Canadian Tire customers regarding changes to their card and motivate them to upgrade to a more valuable card.
Company: BMO Bank of Montreal
Audience: Farmers
Job: A letter informing farmers about a loan product specifically designed for Agri-Business.
Company: MasterCard
Audience: Small business owners
Job: A statement insert describing the money saving benefits of the new Money Card from Mosaik MasterCard for Business.
Company: Shred-It
Audience: Information Security Officers
Job: A series of highly targeted ads (ie., police chiefs, school administrators, lawyers, bankers) to appear in various trade journals outlining the benefits of on-site shredding.
Company: Unisource Finance
Audience: Printers
Job: A brochure outlining finance options available to upgrade equipment.
Company: BMO Finance Group
Audience: Canadian Figure Skating Fans
Job: A newspaper ad to inform the public that BMO is the sponsor of the Canadian Skating Championships and list program dates and times.
Company: BMO Mortgages
Audience: Homeowners
Job: An ad template to be used by mortgage officers in local newspapers to promote refinancing.
Company: SECURIT
Audience: Corporate officers
Job: A series of targeted direct mail pieces outlining the benefits of efficient and secure information management.
Company: Kids Help Phone/sponsored by BMO
Audience: Figure skating fans
Job: A poster outlining how each ticket purchased helps the charity.
Company: BMO Mortgages
Audience: Homeowners
Job: A newsletter, House to Home, which combines general information about the housing market and interest rates with promotion of specific products.
Company: Artech
Audience: Destruction companies
Job: Concepts for marketing communications outlining why Artech produces the best performing shredders.
Company: BMO Loans
Audience: Financial Planners
Job: Provide planner with a document that can be distributed to their clients outlining the benefits of an RRSP loan.
Company: Yourshops.ca/MasterCard
Audience: Internet shoppers
Job: An ad outlining the rewards of shopping at the site using Mosaik MasterCard.
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