tag:blogger.com,1999:blog-73672297221670279902011-04-21T20:23:13.610-07:00Senior CopywriterNorman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.comBlogger121100tag:blogger.com,1999:blog-7367229722167027990.post-56223318354601962702008-03-03T08:52:00.001-08:002008-12-15T09:21:10.655-08:00<span style="font-size:100%;"><strong><span style="color:black;">NORMAN ROSENCWAIG</span></strong></span><br />416 654-9885 -- <span style="text-decoration: underline;">rosencwaig@rogers.com</span><br />________________________________________<br /><br /><strong style="color: rgb(0, 0, 0);">Professional Experience<br /><br />FREELANCE COPYWRITER (1985 – Present)<br /><br />Specialization</strong><br /><span style="color: rgb(0, 0, 0);">- promotional copy, newspaper and magazine ads, direct mail,</span><br /><span style="color: rgb(0, 0, 0);">brochures, point-of-purchase materials, Web content</span><br /><span style="color: rgb(0, 0, 0);">- editorial features, articles, press releases, newsletters,</span><br /><span style="color: rgb(0, 0, 0);">Internal Communications, radio scripts</span><br /><br /><strong style="color: rgb(0, 0, 0);">Primary Clients</strong><br /><span style="color: rgb(0, 0, 0);">Creative Network, The Gingko Group, Jack Stahl &amp; Associates</span><br /><br /><strong style="color: rgb(0, 0, 0);">Key Accounts</strong><br /><span style="color: rgb(0, 0, 0);">BMO Financial Group</span><br /><span style="color: rgb(0, 0, 0);">(Bank of Montreal, InvestorLine and MasterCard)</span><br /><span style="color: rgb(0, 0, 0);">Investment Planning Counsel of Canada</span><br /><span style="color: rgb(0, 0, 0);">Counsel Wealth Management</span><br /><span style="color: rgb(0, 0, 0);">CIBC (Bank and Insurance)</span><br /><span style="color: rgb(0, 0, 0);">TD Bank</span><br /><span style="color: rgb(0, 0, 0);">KRAFT Foods</span><br /><br /><strong style="color: rgb(0, 0, 0);">Industry Focus</strong><br /><span style="color: rgb(0, 0, 0);">- very strong in financial services industry</span><br /><span style="color: rgb(0, 0, 0);">- extensive experience with: banks, insurance companies,</span><br /><span style="color: rgb(0, 0, 0);">investment firms.</span><br /><span style="color: rgb(0, 0, 0);">- expert in mutual funds, insurance, mortgages, loans,</span><br /><span style="color: rgb(0, 0, 0);">lines of credit, credit and debit cards, discount brokerage,</span><br /><span style="color: rgb(0, 0, 0);">RRSPs / RRIFs / RESPs, real estate</span><br /><br /><strong style="color: rgb(0, 0, 0);">AGENCY COPYWRITER</strong><br /><br /><strong style="color: rgb(0, 0, 0);">SSC&amp;B: Quadrant Advertising</strong><span style="color: rgb(0, 0, 0);"> (Interpublic Group)</span><br /><span style="color: rgb(0, 0, 0);">- Assigned accounts: Noxzema, Lipton Tea, Stanley Works,</span><br /><span style="color: rgb(0, 0, 0);">Reckitt &amp; Colman, Heron Homes/Equity Development Group</span><br /><br /><strong style="color: rgb(0, 0, 0);">EDITOR/JOURNALIST</strong><br /><span style="color: rgb(0, 0, 0);">Departures, (Sears Travel magazine)</span><br /><span style="color: rgb(0, 0, 0);">Manager, Creative Services</span><br /><span style="color: rgb(0, 0, 0);">Publisher/Editor, circulation 60,000</span><br /><br /><strong style="color: rgb(0, 0, 0);">Canadian Travel Press</strong><br /><span style="color: rgb(0, 0, 0);">Staff Writer, Assistant Editor</span><br /><br /><strong style="color: rgb(0, 0, 0);"><u>Additional Experience</u><br />Stand-up Comedian</strong><br /><span style="color: rgb(0, 0, 0);">- performed at comedy clubs; finalist in Yuk Yuk’s</span><br /><span style="color: rgb(0, 0, 0);">and Laff Resort’s amateur contests</span><br /><br /><strong style="color: rgb(0, 0, 0);">Game Creator / Marketer</strong><br /><span style="color: rgb(0, 0, 0);">- created and marketed two word games:</span><br /><span style="color: rgb(0, 0, 0);">Oxfurd Bluff and Oxfurd Shuffle</span><br /><br /><strong style="color: rgb(0, 0, 0);"><u>Education</u></strong><br /><span style="color: rgb(0, 0, 0);">University of Toronto</span><br /><span style="color: rgb(0, 0, 0);">- Bachelor of Arts</span><br /><span style="color: rgb(0, 0, 0);">- MBA (partially completed)</span><br /><br /><strong style="color: rgb(0, 0, 0);">Information Mapping</strong><br /><span style="color: rgb(0, 0, 0);">Certification</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-5622331835460196270?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-65046406851965999622008-03-03T08:51:00.001-08:002008-03-03T09:07:18.095-08:00<span style="font-weight: bold;font-size:130%;" >RECENT PROJECTS</span><br /><br /><span style="color:blue;"><b>(Samples below)</b></span><br /><br /><strong>Company:</strong> BMO Finance Group<br /><strong>Audience:</strong> Golfers<br /><strong>Job:</strong> A Pocket Pro ad that celebrates the Bank’s association with Angus Glen.<br /><br /><strong>Client:</strong> BMO Investments<br /><strong>Audience:</strong> Employers<br /><strong>Job:</strong> A comprehensive package of Plan Sponsor and Employee<br />materials to attract new retirement/pension business.<br /><br /><strong>Company:</strong> MasterCard<br /><strong>Audience:</strong> Canadian Tire Credit Card customers<br /><strong>Job: </strong>A direct mail program designed to inform Canadian Tire customers regarding changes to their card and motivate them to upgrade to a more valuable card.<br /><br /><strong>Company:</strong> BMO Bank of Montreal<br /><strong>Audience:</strong> Farmers<br /><strong>Job: </strong>A letter informing farmers about a loan product specifically designed for Agri-Business.<br /><br /><strong>Company:</strong> MasterCard<br /><strong>Audience</strong>: Small business owners<br /><strong>Job: </strong>A statement insert describing the money saving benefits of the new Money Card from Mosaik MasterCard for Business.<br /><br /><strong>Company:</strong> Shred-It<br /><strong>Audience:</strong> Information Security Officers<br /><strong>Job:</strong> A series of highly targeted ads (ie., police chiefs, school administrators, lawyers, bankers) to appear in various trade journals outlining the benefits of on-site shredding.<br /><br /><strong>Company:</strong> Unisource Finance<br /><strong>Audience:</strong> Printers<br /><strong>Job: </strong>A brochure outlining finance options available to upgrade equipment.<br /><br /><strong>Company:</strong> BMO Finance Group<br /><strong>Audience:</strong> Canadian Figure Skating Fans<br /><strong>Job:</strong> A newspaper ad to inform the public that BMO is the sponsor of the Canadian Skating Championships and list program dates and times.<br /><br /><strong>Company:</strong> BMO Mortgages<br /><strong>Audience: </strong>Homeowners<br /><strong>Job:</strong> An ad template to be used by mortgage officers in local newspapers to promote refinancing.<br /><br /><strong>Company:</strong> SECURIT<br /><strong>Audience:</strong> Corporate officers<br /><strong>Job: </strong>A series of targeted direct mail pieces outlining the benefits of efficient and secure information management.<br /><br /><strong>Company:</strong> Kids Help Phone/sponsored by BMO<br /><strong>Audience:</strong> Figure skating fans<br /><strong>Job:</strong> A poster outlining how each ticket purchased helps the charity.<br /><br /><strong>Company:</strong> BMO Mortgages<br /><strong>Audience:</strong> Homeowners<br /><strong>Job:</strong> A newsletter, House to Home, which combines general information about the housing market and interest rates with promotion of specific products.<br /><br /><strong>Company:</strong> Artech<br /><strong>Audience:</strong> Destruction companies<br /><strong>Job:</strong> Concepts for marketing communications outlining why Artech produces the best performing shredders.<br /><br /><strong>Company: </strong>BMO Loans<br /><strong>Audience:</strong> Financial Planners<br /><strong>Job:</strong> Provide planner with a document that can be distributed to their clients outlining the benefits of an RRSP loan.<br /><br /><strong>Company:</strong> Yourshops.ca/MasterCard<br /><strong>Audience:</strong> Internet shoppers<br /><strong>Job: </strong>An ad outlining the rewards of shopping at the site using Mosaik MasterCard.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-6504640685196599962?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-8830138885847887062008-03-03T08:50:00.001-08:002008-03-03T08:50:31.708-08:00<span font="" style="font-family:arial;font-size:130%;color:blue;">Sample: BMO - Direct Mail</span><br /><br /><a href="http://www.flickr.com/photos/66364063@N00/5434076/" title="Photo Sharing"><img src="http://photos5.flickr.com/5434076_598f307485.jpg" alt="" height="500" width="242" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-883013888584788706?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-16641470476257718502008-03-03T08:49:00.003-08:002008-03-03T08:49:56.303-08:00<span font="" style="font-family:arial;font-size:100%;color:green;"><b>Sample: TD Visa Card - Statement Stuffer</b></span><br /><br /><a href="http://www.flickr.com/photos/66364063@N00/5434077/" title="Photo Sharing"><img src="http://photos5.flickr.com/5434077_cfcbd40f87.jpg" alt="" height="500" width="207" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-1664147047625771850?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-40563705983519265142008-03-03T08:49:00.001-08:002008-03-03T08:49:16.715-08:00<span font="" style="font-family:arial;font-size:130%;color:blue;"><b>Sample: BMO Investments - Booklet</b></span><br /><br /><a href="http://www.flickr.com/photos/66364063@N00/5434084/" title="Photo Sharing"><img src="http://photos5.flickr.com/5434084_03b764b997.jpg" alt="" height="500" width="433" /></a><br /><a href="http://www.flickr.com/photos/66364063@N00/5434082/" title="Photo Sharing"><img src="http://photos5.flickr.com/5434082_52da863083.jpg" alt="" height="500" width="438" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-4056370598351926514?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-92172365267365360512008-03-03T08:48:00.001-08:002008-03-03T08:48:24.959-08:00<span font="" style="font-family:arial;font-size:130%;color:black;"><b>Why Hire Rosencwaig?</b></span><br /><br /><a href="http://www.flickr.com/photos/66364063@N00/5435081/" title="Photo Sharing"><img src="http://photos5.flickr.com/5435081_bc75610ea9.jpg" alt="" height="500" width="373" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-9217236526736536051?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-3183734917398283062008-03-03T08:47:00.003-08:002008-03-03T08:47:52.099-08:00<span font="" style="font-family:arial;font-size:130%;color:blue;">Sample: BMO Mastercard Application</span><br /><br /><a href="http://www.flickr.com/photos/26165847@N00/5597548/" title="Photo Sharing"><img src="http://photos6.flickr.com/5597548_865403ee18.jpg" alt="Rosencwaig BMO Ice" height="500" width="364" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-318373491739828306?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-48679013370704747282008-03-03T08:47:00.001-08:002008-03-03T08:47:19.725-08:00<span font="" style="font-family:arial;font-size:130%;color:blue;">Sample: BMO Executive Corporate Card Brochure</span><br /><br /><a href="http://www.flickr.com/photos/26165847@N00/5599267/" title="Photo Sharing"><img src="http://photos6.flickr.com/5599267_aed790535b.jpg" alt="" height="500" width="497" /></a><a href="http://www.flickr.com/photos/26165847@N00/5597542/" title="Photo Sharing"><img src="http://photos4.flickr.com/5597542_0afc20fb7b.jpg" alt="Rosencwaig BMOCARD2" height="494" width="500" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-4867901337070474728?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-82302680547607919842008-03-03T08:46:00.001-08:002008-03-03T08:46:40.839-08:00<span font="" style="font-family:arial;font-size:130%;color:blue;"> Sample: BMO / Angus Glen - Ad</span><br /><br /><a href="http://www.flickr.com/photos/66364063@N00/5594923/" title="Photo Sharing"><img src="http://photos6.flickr.com/5594923_78fe08b7fb.jpg" alt="Rosencwaig TD Mulligan" height="500" width="286" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-8230268054760791984?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-30888788174961883252008-03-03T08:45:00.002-08:002008-03-03T08:46:01.825-08:00<span font="" style="font-family:arial;font-size:130%;color:blue;"> Sample: BMO - Marketing Brochure</span><br /><br /><a href="http://www.flickr.com/photos/26165847@N00/5596712/" title="Photo Sharing"><img src="http://photos3.flickr.com/5596712_4ebf505690.jpg" alt="" height="500" width="434" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-3088878817496188325?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-31751229443836468192008-03-03T08:45:00.001-08:002008-03-03T08:45:16.225-08:00<span font="" style="font-family:arial;font-size:180%;color:blue;">Sample: BMO Mortgages Newsletter</span><br /><br /><a href="http://www.flickr.com/photos/26165847@N00/5596711/" title="Photo Sharing"><img src="http://photos5.flickr.com/5596711_58c4192940.jpg" alt="" height="500" width="387" /></a><br /><br /><a href="http://www.flickr.com/photos/26165847@N00/5596713/" title="Photo Sharing"><img src="http://photos3.flickr.com/5596713_8ce9a52512.jpg" alt="" height="500" width="387" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-3175122944383646819?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0tag:blogger.com,1999:blog-7367229722167027990.post-4379863182669726372008-03-03T08:43:00.001-08:002008-03-03T08:43:29.191-08:00<span font="" style="font-family:arial;font-size:130%;color:navy;"><b>Sample: Sanlii Developments Brochure</b></span><br /><br /><a href="http://www.flickr.com/photos/26165847@N00/5599286/" title="Photo Sharing"><img src="http://photos6.flickr.com/5599286_352ee10ef3.jpg" alt="" height="500" width="364" /></a><br /><a href="http://www.flickr.com/photos/26165847@N00/5599271/" title="Photo Sharing"><img src="http://photos3.flickr.com/5599271_926644dbf9.jpg" alt="" height="500" width="364" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7367229722167027990-437986318266972637?l=copycanada.blogspot.com' alt='' /></div>Norman Drakehttp://www.blogger.com/profile/02215427541960839149noreply@blogger.com0